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Tag: advertising

Home » advertising » Page 2
Red on red energetic workout
Business / Marketing / Sales & Media

Is Your Brand Positioning the “Real Thing”? 6 Attributes

6 brand positioning techniques for staking a claim in specific market segments. Brand positioning involves creating a vision of a product or business relative to competitors. As such, the messaging …

Latino small business owners advertising
Latino Perspectives

Takeaways From the Association of National Advertisers Multicultural Conference

Latino small business owners will make a huge difference in the American economy going forward.      I had the great honor of representing Latin Business Today at this important …

Pages: 1 2
small business growth
Business / Innovation / Operations

A Second Big Growth Spurt

The Accidental Entrepreneur, A Hispanic Business Journey   One fine day, an older gentleman (he was then my current age) called and said he wanted to talk to me about …

Pages: 1 2
marketing wheel
Business / Marketing

Dynamic Strategy and the Seven-Segment Marketing Wheel

As small business customers begin to trickle in, what do you do with them?   In part 1 entitled, It’s Not a Toolbox, It’s a Marketing Mixer we saw why advertising is a …

Pages: 1 2
Mixer marketing
Business / Marketing

It’s Not a Toolbox, It’s a Marketing Mixer

A successful small business must move away from the simplistic “consumer contact point message” triangle.   I am sitting in this meeting. The guy at the front drones on and on about …

Pages: 1 2
Free advertising and sales offer
Business / Marketing / Sales & Media

What Does a “Free” Offer In Advertising Really Cost?

3 tips on how to use the free offer in advertising and sales.   FREE is the most powerful word in advertising, and sales people will constantly use that word …

Pages: 1 2
ad-agency-Latin-Business-Today
Business / Design / Marketing

Taking Your Business To the Next Level?

It may be time to think about choosing an Ad Agency   Ad agencies have many capabilities and can help you grow your business. If the time is right you …

Pages: 1 2
effective digital writing
Business / Digital / Marketing

15 Quick Tips for Effective Digital Writing

As content becomes increasingly more important in digital marketing strategies these 15 tips will strengthen your digital writing and marketing strategy   In our new digital communications world of abbreviations, …

mobile-technology-business1.jpg
Innovation / Technology

Mobile Technology Serves Up Business

Whether used externally to reach customers or internally to keep in touch with employees, mobile technology is a boon to businesses of all sizes   Mobile technology has become nearly …

Pages: 1 2
facebook-social-media-marketing.jpg
Business / Marketing / Social Media

Honda Gets Facebook Right

One approach on how to market a product on Facebook   If you are like me, every day brings two or three new emails about “6 Secrets of Social Media”; …

Pages: 1 2

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