Browsing Tag

advertising

Strategic Thinking

Lionel Sosa created the first effective advertising to target a Hispanic-American audience. In Lionel Sosa, ambitious entrepreneurs can find the ultimate lesson in the power of strategic thinking. Best known for his

A Second Big Growth Spurt

The Accidental Entrepreneur, A Hispanic Business Journey One fine day, an older gentleman (he was then my current age) called and said he wanted to talk to me about an idea to do TV commercial testing for the Hispanic

Taking Your Business To the Next Level?

It may be time to think about choosing an Ad Agency Ad agencies have many capabilities and can help you grow your business. If the time is right you need to have you priorities established. Once set on goals and objectives,

15 Quick Tips for Effective Digital Writing

As content becomes increasingly more important in digital marketing strategies these 15 tips will strengthen your digital writing and marketing strategy In our new digital communications world of abbreviations, instant…

Mobile Technology Serves Up Business

Whether used externally to reach customers or internally to keep in touch with employees, mobile technology is a boon to businesses of all sizes Mobile technology has become nearly ubiquitous, and companies would be wise to…

Limited Budget Marketing Essentials

Even with a limited budget you have a number of marketing options at your disposal, but what are they? There are a number of marketing opportunities to generate sales and visibility at your disposal. Not having a decent…

Honda Gets Facebook Right

One approach on how to market a product on Facebook If you are like me, every day brings two or three new emails about “6 Secrets of Social Media”; “5 Steps to Gigantic Consumer Engagement”, “3 Secrets to better Facebook…

3 Marketing Resolutions for 2014

For a small business it’s often the simple things that count when considering your marketing efforts With 2014 fast approaching, you should take a second look at your marketing options. Even if you don’t change them, it’s…

Does Business Mobility Mean Success?

How Mobile Technology is Changing the Landscape for Small Business Owners For small business owners, mobile technologies offer a two-pronged solution to boost productivity and increase marketing reach. Whether or not…

Is Social Media Good For Business?

For small- or medium-sized business owners the use of social media, the answer is a solid “maybe” EDITOR'S NOTE: This article is part one in a three-part series on social media and business. As a small-business owner, I constantly

The Washington Post Morphs To The Amazon Post?

A look at the exciting possibilities for the future of The Washington Post No, no one has called it that yet, at least not that I've seen, but news of Amazon.com founder Jeff Bezos’ $250 million acquisition of The Washington Post…

Social Media Lessons Learned From MTV

From TV's heyday to social media- engaging an audience has changed… or has it? Long before the advent of social media on August 1, 1981 – to the strains of “Video Killed the Radio Star” two worlds changed: music and television. No longer…

Content Creation for the Successful Small Business

A focused content strategy is key to reaching your customers with the right message at the right time In my current consulting practice, I am advising more and more clients about not only content creation but about creating a sound content…

Realize The Power of the Meme For Awareness

Leverage existing memes to help increase the reach and awareness of your campaigns My mind works in mysterious ways. As I was glued to network news on the night of April 19, like million others, anxiously awaiting the capture of the

Thinking Physics to increase your ROI

The theory of everything applied to marketing: The Big Bang Editor’s note: this is part one of a series. While unusual I must admit on occasion I have been known by relax by reading about various physics topics—quantum, particle,

Translating “Coca-Cola”

A conversation with Reinaldo Padua One of the early adopters of marketing to U.S. Hispanics, Coca-Cola has evolved its marketing strategy and media mix as Latinos' interests, passion points and media consumption habits…

Media Matters

Latino-American media is holding its own. Despite the continued recession and the economic uncertainty, Hispanic media outlets have fared better than mainstream English-language outlets, a recent study from the…