Strategic Thinking by a Latino Pioneer Ad Exec
Lionel Sosa created the first effective advertising to target a Hispanic-American audience. Editor’s note: This piece is a Latin Biz Today reprise remembering an inspirational Latino and his impact on …
A Hispanic Business Experiences Transitions
In order for a Hispanic business to thrive during a transition, plan and set a strategy in place. I created a Hispanic business research firm. He spent many years nurturing …
Old School View of Limited Budget Marketing Essentials
There are three priorities for a small/medium sized business Even with a limited budget you have a number of marketing options at your disposal, but what are they? There are …
Three Essential Marketing Campaign Components
How a 50-year-old psychological theory holds the key. Let’s begin with a historical perspective. In 1945, Arthur C. Clarke, the writer famous for 2001: A Space Odyssey, proposed a worldwide …
Turn Red Ink to Black- Four Stages of Evolution
Build bridges to profit by adding new compatible products and services So you’ve launched your startup at long last, and voila … not too many months later, there’s clearly not …
Did You Know…One of the Original “Madmen” Is an Inspirational Latino?
In the early 1960s Dan Vargas left his creative mark on Madison Avenue and helped open the door for others. Dan Vargas is used to standing out. As a young …
Today’s Consumers Want Authenticity, Not An Advertising Scheme
How your small business can help achieve the American dream Editor’s note: This is part two of a two part article, in part one we covered: How Advertisers Are Selling …
How Advertisers Are Selling the American Dream [Video]
An insightful approach to today’s sales and marketing tactics Editor’s note: This is part one of a two part article. The American Dream is alive and well, but it is …
Data Privacy Rights: An Evolving Area That Cannot Be Ignored
When it comes to small business customer data, be aware of privacy policies Rinaldo Sells His Own Fashion Line Over the Internet Rinaldo sells his own fashion line over the …
Bilingual Latinos a Distinct Business Advantage
Latinos who are bilingual are becoming increasingly crucial in today’s business world, as both AdCorp Media and AdCorp Latino demonstrate As the world becomes increasingly diverse, it’s becoming almost a …
