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Tag: advertising

Home » advertising » Page 4
Businessman working on annual report - closeup on charts
Business / Marketing

Give Direct Marketing For Small Business a Serious Look

Direct marketing is perhaps the most affordable, approachable kind of advertising for an owner of a small or medium-sized business  If B2B advertising is Rodney Dangerfield, direct marketing can only …

Pages: 1 2 3
feat
Business / Marketing

What Do Rodney Dangerfield and B2B Advertising have in common?

Effective B2B Advertising for Your Business Some of my friends are among the rudest people ever. We were talking about advertising in general and one of them says, Business-to-business advertising …

Pages: 1 2 3
Chess game. Queen captures horse
Business / Marketing

Marketing Campaign Delivers a Decisive Strike

This new Publix supermarket ad is a new approach to watch across all industries EDITOR’S NOTE: This is the second part of a series in which advertising veteran and businessman …

Balance sheet
Business / Marketing

In Marketing Priority #1 Is Effectiveness

Effectiveness, not efficiency, should always be the primary concern Machiavelli famously wrote: “It is best to be both feared and loved; however, if one cannot be both it is better …

Pages: 1 2 3
Difficult choices of a businessman
Business / Marketing

Can A Bad Ad Provide Good Small Business Lessons?

A local Audi dealer’s ad blunder illustrates what not to do in advertising   OK, I give up. If it isn’t an Audi, what is it? A Beamer? A Benz? …

Pages: 1 2
man looking at poster
Business / Digital / Marketing

Content Creation for the Successful Small Business

A focused content strategy is key to reaching your customers with the right message at the right time In my current consulting practice, I am advising more and more clients …

Pages: 1 2
Man with Idea
Business / Marketing

Apology marketing campaign fails to reach shoppers

JCPenney’s Missed Message, Small Businesses Take Note   So, first a word of caution: This is not a scientific, or even rigorous, survey. Consider it anecdotal. But go ahead, do …

Pages: 1 2
Internet Meme
Business / Marketing / Social Media

Realize The Power of the Meme For Awareness

Leverage existing memes to help increase the reach and awareness of your campaigns My mind works in mysterious ways. As I was glued to network news on the night of …

Pages: 1 2
arts martiaux sur des poteaux
Business / Marketing

In Marketing There Are No “Pros” in Reaction

Competing store campaigns illustrate the need for pro-activity   One of the unabashed pleasures of martial arts is that you can fight with an opponent – hammer him, really – …

Pages: 1 2
Social media Marketing
Business / Marketing / Social Media

Guerrilla Marketing, Promotion and Social Media

See how one small event-planning business is taking a creative approach to marketing   The Wynwood Art Walk has become the premier monthly event in Miami. Lots of other neighborhoods …

Pages: 1 2

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