Rethinking Customer Engagement
Learn from healthcare’s example and refocus on customer relationships One of the things enabled by social media is the ability to develop deeper and stronger relationships with one’s customers. Social …
How Connected Employees Can Boost Your Bottom Line
Customer engagement via social media networking brings people in and helps keep them there. Editor’s\note: This article is part one of a three-part series. To encourage social media networking in the workplace …
Context is Key to Customer Engagement
With social media, understanding what is critical to your customers and engaging with them is a good way to differentiate your organization Marketers have long recognized the criticality of …
