Browsing Tag

social media

Dealing with Triggers in a Stressful World

Just last week I wrote about how distractions are the number one cause of unhappiness, according to an article by a veteran happiness researcher. In response, I started a personal campaign to increase my focus, smugly successful until this…

Is Your Content Being Seen?

How to beat the latest social media algorithms to boost organic reach. No one would argue that the explosive growth and popularity of social media created a level playing field so that businesses of all sizes could suddenly enjoy…

Social Media & Business Etiquette- Eight Rules

The 8 simple rules to follow when tackling your company’s social media. In most of today’s small business, we usually have the business owner wear multiple hats inside the company. Many of these entrepreneurs run errands, do deliveries,…

Top 10 Marketing and Research Tips

Fundamental approaches for Hispanic businesses to engage Hispanic consumers. According to the Census Bureau, Hispanics accounted for 56% of U.S. population growth in the past 10 years; and their power already exceeds $1

Do You Believe In Facebook?

How to use social media to drive leads...5 recommendations. The most successful businesses and individuals in sales are not just successful because of their abilities to sell and close deals, but because they are able to get

A Black Belt Hispanic Business

A Small Business With a Lot of Fight- How a Doctor Established A Mixed Martial Arts Gym in an Unlikely Locale You wouldn’t normally expect a doctor from Brazil to hang up his stethoscope to pursue an entrepreneurial

The 10 Commandments of Social Media

Ignore the the Social Media Commandments at your peril A social media primer I know, I know, not the most original title in the “Red Sea” of content, but as I continue to read the barrage of information on “Social Media” and Digital

15 Quick Tips for Effective Digital Writing

As content becomes increasingly more important in digital marketing strategies these 15 tips will strengthen your digital writing and marketing strategy In our new digital communications world of abbreviations, instant…

Mobile Technology Serves Up Business

Whether used externally to reach customers or internally to keep in touch with employees, mobile technology is a boon to businesses of all sizes Mobile technology has become nearly ubiquitous, and companies would be wise to…

Do Must Have Apps Mean A Smarter Business?

“Top 5 Must Have Daily” Apps – Utilizing Smartphone Technology to Enhance Your Business Experience   Are Smartphones getting smarter or are we just learning how to utilize them more effectively?  The smartphone application

Is Your Digital Content King or Court Jester?

Content marketing and social media for small business – why and how Having worked in the PR & Marketing Communications field for more than 20 years (eek!), I find this growing love (and fear) of content marketing

Honda Gets Facebook Right

One approach on how to market a product on Facebook If you are like me, every day brings two or three new emails about “6 Secrets of Social Media”; “5 Steps to Gigantic Consumer Engagement”, “3 Secrets to better Facebook…

Mum’s the Word

Be careful what you're posting online; it may come back to haunt you Whether you're on Twitter, Facebook or other online social-networking sites, you should be aware that your private ramblings may become very public. This is…

2013: Year of The Hack

The term “hack” has suddenly taken on new meaning—and it has nothing to do with computers You can become a “thought leader” (consider that a buzz-term) by coming up with your own buzzwords. Some may last, others may not, but it’s…

3 Marketing Resolutions for 2014

For a small business it’s often the simple things that count when considering your marketing efforts With 2014 fast approaching, you should take a second look at your marketing options. Even if you don’t change them, it’s…

5 Social Media Tips for Business

Successful social media for businesses use lessons learned on Main Street to take them far on the digital highway Those who live in small towns know the advantages of frequenting merchants who know their names as well as their purchase…

Go Further Today- Challenge Yourself

Creating your own challenges can benefit both yourself and your business Last month I decided to create and take on my own challenge. Yes, it may sound off the wall at first, but I’m sure you’ll understand why I did this

Content Marketing: Why You Need a Strategy

There are many beneficial reasons to put some brawn behind your content marketing efforts Content marketing isn’t necessarily new (social-media posts and blog articles are just two examples), but it’s taken on new…

Mastering the Art of Online Marketing

Exploring the many facets of new-media or online marketing can result in increased sales—well beyond simply “getting your face out there”. Online marketing is much like an artist’s palette: messy, colorful and abstract. But it’s well

Good Social Media Takes Time and Resources

Social media is about care and feeding is necessary for capitalizing on channels for your business If you want your customers to remain engaged with your business' social media efforts, you can't just start a page and not update it with…

Is Social Media Good For Business?

For small- or medium-sized business owners the use of social media, the answer is a solid “maybe” EDITOR'S NOTE: This article is part one in a three-part series on social media and business. As a small-business owner, I constantly

Social Media Lessons Learned From MTV

From TV's heyday to social media- engaging an audience has changed… or has it? Long before the advent of social media on August 1, 1981 – to the strains of “Video Killed the Radio Star” two worlds changed: music and television. No longer…

Content Creation for the Successful Small Business

A focused content strategy is key to reaching your customers with the right message at the right time In my current consulting practice, I am advising more and more clients about not only content creation but about creating a sound content…

Realize The Power of the Meme For Awareness

Leverage existing memes to help increase the reach and awareness of your campaigns My mind works in mysterious ways. As I was glued to network news on the night of April 19, like million others, anxiously awaiting the capture of the

Social Media Doesn’t Bite

Social media doesn't bite unless you ignore your customer, that is... The Digital Revolution is well on its way to taking over our daily activities. Unfortunately, what should be approached as an opportunity to get closer to our customers…

Rethinking Customer Engagement

Learn from healthcare's example and refocus on customer relationships One of the things enabled by social media is the ability to develop deeper and stronger relationships with one's customers. Social network platforms provide a forum

How to Build a Strong Online Presence

Research, planning and development stages are the key to success Whether you like it or not, your online presence (or lack of) is the main resource for people to establish a first impression about you. In 2009,…

A Social Media Guide for Finance

The trend toward social finance and the rise of new influentials If you have been following the tweets from the CFA Institute at @CFAInstitute, you will see that the financial advisor industry is open to participating in the…

Context is Key to Customer Engagement

With social media, understanding what is critical to your customers and engaging with them is a good way to differentiate your organization Marketers have long recognized the criticality of good content and devised numerous…

Positioning Statement 101

Your Hispanic small business needs a positioning statement because positioning is to marketing as sofrito is to Spanish cooking: Without it there's no gusto One of the most basic tenets in marketing is one of the most often overlooked

Avoid Teaching Elephants to Fly

When executing a social media strategy, avoid the bandwagon effect, examine your brand’s strengths and weaknesses, and identify specific and realistic objectives When setting out on a path, it is important to be aware of the prevailing…

Business Website Tips and Insights

When it Comes to Digital Marketing: Focus First On Your Number One Asset With all the talk and writings about Social Media, I think many Hispanic small businesses and entrepreneurs may have forgotten or taken for granted a

The Face of Latina Entrepreneurs

Short takes on two Latinas who have persevered Editor's note: This is the first installment in a series engaging real Latina entrepreneurs and capturing insights on what it takes to make it in today's competitive landscape.

Can Google+ Be A Business Asset?

Google+ a relative newcomer offers features that are specifically designed to enhance your business’ communication and collaboration with customers. With social media marketing on the rise, an increasingly important question

Social Success Strategy

Listen. You need to know what your customers are saying. A successful social media strategy means getting close to your customers. In a nutshell, the road map that I and many others recommend has five iterative steps: 1. Listen 2. 

Extend Your Social Reach

Three Ways To Gain Influence Online Achieving influence in the digital world is one of the main goals of social media. Whether they’re online or off, people are influenced by folks they trust, those that they like or those they…

Get Social

Welcome to the premiere issue of In order to kick off this column, I started asking colleagues in my social media channels to share their top issues for Latin business owners today. Not…