Small Business Branding – What’s In a Name?
Companies like as Nike and Apple have turned branding into a science – and you can too. Take a branding stroll with me down memory lane for a moment. Do …
What Do Small Business Customers Want?
The value of being in sync with the small business customer wants and needs. Small business customers need to be engaged but in a 1989 interview for Inc. Magazine, Steve …
Social Media & Business Etiquette- Eight Rules
The 8 simple rules to follow when tackling your company’s social media. In most of today’s small business, we usually have the business owner wear multiple hats inside the company. …
10 Flavors of Small Business Social Content To Share
Generate visibility with customers with these 10 types of social content your small business can share Businesses of all shapes and sizes understand that social media communications is an effective way to …
9 Ways to Show Up as Your Most Authentic Self on Social Media
It’s about being real, relatable, and building genuine connections. Social media. It’s the highlight reel of our lives, a curated world of travel pics, perfectly styled outfits, and mouthwatering food …
POE Really Is a Manageable Marketing Strategy
Small businesses: line up your ducks across the paid, owned and earned media channels (better known as POE). It’s not complicated! Editor’s note: This is part one of a two-part article. …
Smart Companies Listen and Respond to Customers- 5 Steps
Responding to complaints with empathy is vital when responding to issues raised by customers and employees. How many times have you heard someone say: I just want to be heard! …
Celebrating the Latinas Behind Latin Biz Today
It’s Women’s History Month (or as we also like to call it, Her-story Month). It’s a perfect time to feature the strong Latina business women behind the scenes at Latin …
Brandon Steiner, Entrepreneur and King of Sports Memorabilia [Video]
Brandon Steiner is the quintessential entrepreneur and well known among Latino athletes Latin Biz Today advisory board member and sports lead Dave Torromeo chats with Brandon about, entrepreneurship and work, …
3 Tips to Boost Your Business on Social Media
Social Media can be challenging, but it can also grow your business. Here’s how to make it easy: If you’ve ever had to manage a social media account professionally, you …
