Debra Cruz
Debra Cruz is a VP in Global Brand & Marketing at MetLife. She has over 20 years of experience in Customer Experience Designwith a focus on Digital. She joined MetLife in 2000 where she led a major redesign for MetLife’s Corporate website, formed their first User Experience team (which included a strong qualitative research function) and eventually acquired and led the full digital team as Director of eBusiness.
Debra was part of the original innovation team that created the US Direct Distribution business at MetLife, and in 2010, she launched a Global Social Media Program at MetLife. Today she is focused on rolling out a framework to support a consistent Global Digital Brand for MetLife. In 2014, she took on a temporary assignment in Japan to support the local market with a rebrand effort and Digital Strategy.
She has a professional and personal interest in supporting her global partners with Digital Marketing best practices as well as motivating, educating and building the next generation of leaders at MetLife. She is an Advisor to the Global Multicultural Professionals Network, which helps to foster awareness, respect and inclusion, and was a member of the MetLife US Diversity and Inclusion task force.
Debra started her career at Prodigy Services Company – where she designed digital experiences to generate leads and sales across industry verticals from Travel to Entertainment and Finance to Real Estate. She then moved on to IBM Global Services where she was responsible for one of the largest global content databases designed to enable IBM Global Business Partners to access the information needed achieve and maintain success.
