The 10 Commandments of Social Media

10 Commandments of Social Media
Ignore the the Social Media Commandments at your peril

A social media primer

I know, I know, not the most original title in the “Red Sea” of content, but as I continue to read the barrage of information on “Social Media” and Digital tools, I am constantly taken aback by how often these tenets are being ignored.

social media commandments

While not a reveal of Mount Sinai prophetical proportions, these ten commandments have been building up over the past couple of years of reading, watching and doing marketing in the age of digital. If you want to succeed, I recommend that you paste this list in your wall and refer to it daily.

The best part moving forward is that there will be no need for confession or contrition if you break any of these commandments. The worst part, your customers have many options to select from and forgiveness is not an abundant commodity these days.


1. Thou shall not have other god than your Customer- otherwise, why bother?

bowing jes2



2. Thou shall honor transparency – Heaven’s eternity pales to that of the Internet’s long tail – any lies or half truths will surely surface




3. Thou shall not commit or fuel Hype for the sake of personal gain – beware of the cutesy names that only serve to create buzz and derail your objectives (SoLoMo, seriously?)

snakeoil j



4. Thou shall not bow down to self proclaimed experts – many are incentivized to fuel the latest buzz mentioned above.

soial media



5. Thou shall engage with your customer – share what is important to your customer not your ego.











Hispanic Business Leadership for Uncertain Times

Hispanic Business Leadership for Uncertain Times

How to make delusional optimism work for your Hispanic business this year Congratulations to you and your business if you are in a position to grow your business and bring in a new employee as we progress into this new year. Thank you for your decision to take the...

Reclaiming Our Life In the Age of Technology

Reclaiming Our Life In the Age of Technology

Implementing a digital detox doesn't require drastic measures, but has multiple benefits In an age where technology infiltrates every facet of our lives, the importance of a digital detox has become increasingly apparent. This concept of consciously stepping away from...

Your Brand Is Not What You Think It Is…

Your Brand Is Not What You Think It Is…

Let’s talk about FEELINGS... If you look at today’s marketing and business headlines, there is a lot of chatter about BIG data and AI - it’s everywhere. This compelled me to recently tweet the following “It’s all about BIG data these days but we must never forget the...

Video Gallery


Sign Up for the Latin Biz Today Newsletter

PR Newswire

Featured Authors

avatar for Andrea CotterAndrea Cotter

Andrea Cotter is the Founder and Presiden...

Branding: If You Build It, Will They Come? [Video]

Innovation & Strategy





Mi Mamá Es Una Brava

Mi Mamá Es Una Brava

She was fierce, unapologetic, unselfish and brava. Editor's note: This is a reprise piece from Gaby Alcantara Diaz remembering her late parents and brother.   Over 21.2 million (all) immigrant women reside in the United States since 2013 with many traveling by foot,...






Work & Life


Health & Fitness

Travel & Destinations

Personal Blogs

Pin It on Pinterest