The 10 Superpowers of Packaging- Part 2

The 10 Superpowers of Packaging- Part 2

Five more superpowers of packaging.

 

Editor’s note this is part two of a two part series, this first part covers the first five of ten. The first part The 10 Superpowers of Packaging- Part 1

Here are the final five superpowers of packaging:

6- The Power to Confuse

Foreseeably, producers try to sell their most expensive products first, since they are probably the ones with the highest profit margin, but seldom does the highest price find buyers. In response, manufacturers will create less expensive options, indeed in a different packaging or container for hiding some features and highlighting others.

If money is not a problem for your client, they will surely go for the most expensive product, since for them price usually does the talking and assures them they are getting the best product.

However, for a client with less money, an experienced marketer knows how to offer lower price possibilities in different packaging.

This is a widespread practice in the consumer electronics segment that is now spreading to other categories. Just try; can you understand the difference that justifies the price change with ease in every product?

Tip: If you manage to develop multiple containers for quite similar products, with small changes, you will create something for each budget, and retain buyers.

7- The Power of being Iconic

Great product packaging has the power to make a brand iconic.

Famous iconic packaging, such as Tiffany & Co.’s aqua colored box, the triangular containers of Toblerone chocolates, or the minimalist look and feel of Apple packaging are just a few examples of this tremendous power of potentially making product packaging immensely more recognizable than even the product itself!

Tip: Pay attention to the iconic packaging in your category –if any- and attempt to bridge the gap.

8- The Power of being a Storyteller

Great product packaging is able to tell the story of the product: it shares its purpose and what makes it unique.

By conveying a story through packaging, a product can feel more approachable and relatable, instantly building brand loyalty and intensifying the customer experience.

Tip: Invest time in brainstorming ideas about what you want your product packaging to tell your audience, making the concept emerge.

Next page- The 9th and 10yh Superpowers of Packaging

RELATED POSTS

4 Definitive Examples to Understand and Serve Your Customers

4 Definitive Examples to Understand and Serve Your Customers

These four company case studies have yielded success across industries Running on Innovation, A New Solution for City Dwellers, Focus on Customers. Learn from these companies that are doing it right. Recently, I attended a public forum called Healthcare in the 21st...

4 Components of Small Business Agility in a Diverse Market

4 Components of Small Business Agility in a Diverse Market

Small business leaders need to understand diversity in order to be connected and create opportunities for success   The model of how to effectively navigate business leadership is changing. For decades stability and homogeneity were hallmarks of business across...

Top 7 Ways to Show Your Customers You Care

Top 7 Ways to Show Your Customers You Care

Even a small gesture can go a long way with a client and will be appreciated.   Nowadays, having a good product or service isn’t enough. Relationships are the differentiator. Today many companies are making investments in customer advocacy and loyalty programs...

Video Gallery

Modern version of Stoic philosopher Epictetus
A professional leads a cybersecurity training session for employees, emphasizing best practices. The photography captures the engagement of participants, showcasing the educational aspect of safeguard
Hispanic bearded male businessman trainer teaching coaching new recruitment African American female businesswoman employee in formal suit sitting studying learning company graph chart strategy
The presence of a robot using a computer. Office keyboard being typed on by machine. future IT group,.
Latino Streetwear Entrepreneur Latin Biz Today
Chef Lorena Garcia cooking with a wok
Latina Chef Loren Garcia
Latin Biz Today partner Johanna at the San Sebastián Festival

Polls

Which item currently represents the greatest hurdle in the growth of your business?(Required)

Sign Up for the Latin Biz Today Newsletter

PR Newswire

Featured Authors

Innovation & Strategy

Money

Four Basic Principles for Raising Capital

Four Basic Principles for Raising Capital

Outside investors want to understand a business' strategy as well as its financial statements.   The need to raise capital from outside investors requires a great deal of preparation across multiple dimensions. Among many things, investors look to understand...

Talent/HR

Legal

Marketing

Culture

Fashion

Food

Music

Sports

Work & Life

Mindfulness

Health & Fitness

Travel & Destinations

Personal Blogs

Pin It on Pinterest