The Importance of “Authentic Self” as a Latina in Business [Video]

October celebrates Women in Small Business.  Lourdes Norton has been an entrepreneur for a decade.

Lourdes Norton, Argentinian-American, speaks with Theresa Kushner about doing business as a Latina in America. The theme covered is  importance of “Authentic Self” as a Latina Conducting Business in the U.S.

She owns and manages Twin Realty in Austin, Texas, in one of the hottest real estate markets in the U.S.  She talks about the challenges and also benefits of being a Latina businesswoman.  Lourdes started her career in corporate America, she knows well what Latinas must do to “fit in.”

Often, fitting in means not being your authentic self. Watch and listen as Lourdes expounds on this internal struggle.

 

Related articles:

Lourdes’ article on real estate: 3 Steps You Must Take Before Investing In Real Estate