Win Millennial Customers By Being Cool With A Purpose

A word of caution. Offering promotional price coupons tied to getting Facebook “likes” does not make you cool. You will get increased Facebook likes. The millennial generation is still on a tight budget due to school debt and starting their careers during the Great Recession. But buying millennial generation customers by making them like your Facebook page to get a better deal is not cool. It is commercialism.

3. 3. Adopt diversity

The millennial generation is the most diverse generation in U.S. history. If your work force and marketing outreach is just one flavor you will be missing the millennial generation. The path to this generation is to embrace diversity as part of your business culture and values. Summary To be viewed as cool by the millennial generation a business must be authentic, have a purpose and embrace diversity. Chipotle, Zip Car and Patagonia are cool. They align value and values. That is cool. That will win millennials as customers. The second part of this article outlines three action items your company can use to increase your coolness and millennial generation customers if your company is authentic, purposeful and embraces diversity. Part 2 of this article: 3 Actions to Win Millennial Customers Related articles:  Boomer vs. Millennial Tips on Hiring the Best Millenial vs. Boomer Tips on Hiring the Best Customer Satisfaction Pays Dividends