3 Content Marketing Tips Essential to Any Business
WomanWorking on marketing a small business

It seems like every day there is a business attempting to use content as a marketing tactic to build a connection with existing customers and attracting new ones.  Some of their content is highly relevant to their target’s life, others completely miss the mark.   Big marketers pay publishers lots of money to create content that aligns with their brand’s purpose and voice and that provides expert tips and valuable information to readers. 

Personally, I think that investing time and resources in creating and marketing content is a great approach for any business – big and small – if it is done right. 

Years ago, I remember telling my brother-in-law, who works for a huge, Chilean salmon distributor, that they should use salmon recipe content to prompt action from prospective customers and drive sales.  This week I came across a website created by a newly formed Chilean Marketing council.  Turns out they have a Cooking and Recipe section!  My recommendation started with an insight uncovered (prior to the pandemic):  most people consume salmon at restaurants but are intimidated by the idea of cooking fish.  So voila, create and promote great, easy salmon recipes and associate your company with it!

Here are three of the best content marketing tips that I have learned over the years:

  1. Research and Insights should be at the front and center of your content marketing efforts.   Find an insight about your audience – a pain point to solve or a passion point that is unique and defining to your customers.  And do not stop gathering and analyzing the data that you collect on your readers and your content to evaluate what messaging and formats work best with your target audience.
  2. Quality Is King:  Sticking to the theme of recipes, think about the devastating effect a low-quality picture of a dish or food item can have on a brand or restaurant.  Many of the small business owners whom I have worked with try to do it all themselves.  Invest your resources in high quality, expert photos, articles, and videos. 
  3. Consistently Promote and Repurpose:  creating good quality and relevant content is a great start but it will not benefit your business unless you promote it.  It is getting harder to get your customers’ attention as they are being constantly bombarded by marketing messages from others on their social media feeds.  You need to be consistent to remain top of mind.  And be creative about repurposing all or some elements of your content.  Reuse that salmon recipe photo on Instagram or publish the recipe again a month later to reach new users. 

Finally, a great way for small businesses to broaden the reach of the content published is to incentivize micro-influencers to repost with special discounts or perks.  Do these things and I guarantee that you’ll see results!

Related content:

7 Steps Toward Drive Small Business Productivity

The Workplace is a Fine Line Between the “Chain of Command” and Control

Advice from a Genius

RELATED POSTS

The Protection of Consumers’ Online Privacy: A Revolution in Rights

The Protection of Consumers’ Online Privacy: A Revolution in Rights

The seven elements of the Consumer’s “Privacy Rights?” In our last article, we discussed the revolutionary changes in privacy law that have occurred in the last few years stemming from the advent of the European Data Protection Regulation (“GDPR”) and the recent...

The Art of Marketing: The Client Is King 

The Art of Marketing: The Client Is King 

Four key reasons you should always put the client first: The most important principle of any successful marketing and/or sales effort is this: The Client is King. All of the marketing channels, press, events, campaigns, advertisements and posts you’re churning out...

3 Tips on Social Networks Vital for Business

3 Tips on Social Networks Vital for Business

Social networks provide a wealth of information and the opportunity to extend your reach for very little financial investment. Your Activity in Social Networks Can Be Good for Your Business Whether by blogging, tweeting, posting, linking in or any of the other social...

Video Gallery

Polls

Sign Up for the Latin Biz Today Newsletter

PR Newswire

Featured Authors

Money

Talent/HR

Legal

Marketing

Strategy

My Unusual Path to Launch a New Business

My Unusual Path to Launch a New Business

Understanding the value of stepping away from a large corporation to build my Hispanic business This is my entrepreneurial story. Like many Hispanic businesspeople Fortune 500 companies are great to work with until they interfere with your core values. That's the...

Latin Biz Today Salutes Our Veterans

Latin Biz Today Salutes Our Veterans

Many Hispanic veterans played a vital role in protecting democracy and keeping our nation safe Today we honor veterans and active duty military personnel for their sacrifices and contributions to keeping the world safe. Here are several examples of Hispanic veterans...

Fashion

Food

Music

Sports

Innovation

Work, Life & Culture

Culture

Health & Fitness

Travel & Destinations

Personal Blogs

Pin It on Pinterest