A Latino Entrepreneur With A Vision
Latino entrepreneur John Cueva is a pioneer in holographic technology
A pilot’s multi-functional visor keeps pushing the boundaries of technology. This is how John’s back story on how he got involved in the holographic optical industry through his achievement and hard work .
As a newly minted college graduate, John Cueva’s path as a Latino entrepreneur eschewed the route favored by many of his fellow physics majors, opting for the vagaries of the private sector over the security of grad school.
Years later, as an upstart entrepreneur, he took it upon himself to navigate the labyrinthine world of government procurement, bypassing the vast network of consultants who command hefty fees by shepherding companies through the often-protracted federal contracting process.
Time and again Cueva has chosen the path less traveled, though he’s inclined to ascribe his success to something far more basic.
“You have to be willing to put in the hard work. That’s what it all comes down to,” says Cueva, who today serves as a senior program manager at Gentex Corporation, the high-tech electronics company that acquired his firm Holographic Optics in 2008.