Get Social

While we are challenged to stay close to our customers, at the same time new trends and technologies provide us with unprecedented opportunities to reach, monitor and engage as we have never been able to do before. You may love it or you may hate it, but social media presents the best opportunity ever to efficiently and cost-effectively understand and reach your current and potential customers, therefore giving you the ability to answer the questions posed above. Yes, I know it is a bold statement, but through the weeks to come, on each of my updates on LatinBusinessToday.com, I will focus on helping you navigate the strategy and opportunities that this brand new world of digital and social media marketing is opening for you. These opportunities will help minimize one of the biggest issues or concerns for your business: Monitoring and engaging your customers for life. I also want to invite you to email me at ?askmarketing@latinbusinesstoday.com with your most pressing questions regarding marketing. Every week I´ll select one of two of the hottest topics and respond through my article or answer separately. Cuban born, Puerto Rico raised and U.S. educated, Jesús Grana is a strategy and marketing professional with 20 years of CPG, Technology and Worldwide marketing experience. As a consultant, he is actively learning and testing Social Media strategies and tools to truly understand its capabilities and assist his clients focus their efforts toward real performance and away from the fads and hoopla.  You can read more about him and his marketing thoughts in his blog at http://jrgrana.com