Hispanic Market Insights
U.S. market DMA’s captured by Geoscape Market Snapshots
Chicago DMA
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the USA, after New York City and Los Angeles. Its metropolitan area, sometimes called “Chicagoland,” is the 27th most populous urban agglomeration in the world, the largest in the Great Lakes Megalopolis, and the third largest in the United States. Chicago is the county seat of Cook County, the second most populous county in the United States, after Los Angeles County, California.
Dallas-FortWorth DMA
Residents of the area informally refer to it as the Dallas/Fort Worth Metroplex, DFW, or The Metroplex. It is the economic and cultural hub of the region commonly called North Texas or North Central Texas and is the largest land- locked metropolitan area in the world.
The DMA’s economy is primarily based on banking, commerce, telecommunications, computer technology, energy, and transportation, and the area is home to the third largest concentration of Fortune 500 companies in the nation.