How Booming Electric Vehicles Sales Will Disrupt Your Sales Strategy in 2022
Key sales tips even If you’re not in the auto industry.
The key point your business cannot afford to miss is that when consumers make a mega technology shift it impacts them holistically, which changes the sales equation for every business.
We begin 2022 with the stock market valuing Tesla at more than Ford, GM and Toyota, combined! But it is not the fact that Tesla is projected to sell one million vehicles in 2022 that investors value the company at over a trillion dollars. What investors are betting on is that Tesla has broken the sales code for winning customers in the emerging decarbonizing global economy that will define what your customers buy and whether they will buy it from you!
Cost less, mean more must be your 21st century sales strategy.
Don’t be naive in your business strategy by assuming that electric vehicle (EV) sales are about zero emissions. EV sales are projected to grow 45% in 2022 because EV sticker prices have fallen by 30% since 2015 while the vehicles’ average range has increased by 45%. And, oh, by the way, consumers do feel inspired and cool buying zero emissions vehicles.
It is EVs’ cost competitiveness, their superior acceleration and growing driving range that pushed over 200,000 customers to reserve their purchase of Ford’s all-electric F-150 full-size pickup truck. Tesla’s Cybertruck has a million reservations. The electric truck manufacturer Rivian, that just went public at a $77 billion capitalization valuation, has enough existing orders to keep its Normal, Illinois, factory busy for a couple of years. They have just announced plans for a mega-sized factory to be located in Georgia.
It is not just retail customers who are buying EVs. Amazon has begun taking delivery of their 100,000 electric delivery truck vehicle order. Tesla has begun manufacturing its 500-mile range, class 8, full-size, long-haul truck. America’s B2B businesses are beginning their own shift into EVs to capture lower costs and branding competitive advantage.
Think 1988 to understand what this means for your 2022 sales strategy. In 1988, Microsoft Mail was launched. This one product began the consumer mass adoption of what we now call the digital economy.
Electric Vehicles sales in 2022 are telling you that your customers are poised to enter the Decarbonized Economy.
Why your sales strategy must be decarbonized.
Think 2007 to see the sales opportunities and risks when consumers massively shift into new, disruptive technologies.
In 2007, Microsoft had monopoly-like technology leadership from selling enterprise scale software installed on PCs. Then, Steve Jobs launched the iPhone. Fifteen years later, no one sells software floppy disks or CDs installed on PCs. Instead, we have apps linked to the cloud via an array of mobile devices. We have Amazon, Uber, Netflix, Spotify, TikTok, WhatsApp and Instagram. We have home offices and Zoom meetings.
The key point your business cannot afford to miss is that when consumers make a mega technology shift it impacts them holistically, which changes the sales equation for every business.
Now substitute the word carbon for software disks. When your customers begin to buy EVs it will change how they perceive your products and company’s competitiveness.
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