Latina Marketing Leader Transfers Skills
Latina-marketing-Latin-Business-Today

Latina businesswoman with transferable marketing and strategy skills are a boon for nonprofit businesses.

 

Anyone who knows my business background seems surprised to have heard about my involvement in the not for profit sector.  And so, I am often asked “how and why did you do it?”  I was fortunate to have worked for several Fortune 100 companies e.g. Citibank, Avon Products, Ingram Micro and General Motors. 

I remember always being the first Hispanic, or Latina businesswoman or Spanish speaking person at every entity.  They were good years, good times, during which I learned so much.

Like many others, one day you are called in and advised that your division is being eliminated.  I never went through an ‘angryÂ’ phase as I genuinely believe that everything happens according to GodÂ’s plan. If one door closes, there is a reason why and another door will eventually open.

Unemployment was at an all time high during the recession and even though there are signs of improvement, if we are honest with ourselves, we would admit that we know of someone who was/is unemployed.  The corporate sector seemed to be cutting positions at a rapid rate

Consider the nonprofit sector

I grew up in a family that had always served in the community; that is, we participated in church and/or community related events, we helped neighbors in need, etc.  And so it was ingrained in me early to care about others. 

Hence, throughout my professional career I always found myself involved with community based and not for profit organizations.  From participating in Junior Achievement, to Big Brothers Big Sisters to Hispanic related organizations to professional affiliations, I always found time to be involved.

So it was no surprise that after my departure from the corporate sector, I joined the Broward Center for the Performing Arts as Vice President of Marketing and Sales. 

Yes, performing arts centers are nonprofits.  I also became a member of The Soup Kitchen Board of Directors, a relationship that expanded in responsibility when I left the performing arts position.

A Growing Sector

There were more than 1,600,000 nonprofits registered with the Internal Revenue Service (IRS) in 2010*, an increase of 24% from 2000. 

The nonprofit sector contributed $804.8 Billion to the U.S. economy in 2010, making up 5.5% of the countryÂ’’s gross domestic product.* The largest single category— 50l(c) (3) public charities – include over 1,485,000 organizations and reported $1.51 trillion in revenue and $2.71 trillion in assets.

In 2010, nonprofits accounted for 9.2%of all wages and salaries paid in the U.S.* Interesting to note that since 2008, the overall number of employees in the U.S. economy has been declining while employment in the nonprofit sector continued to increase during the recession. 

In fact, the nonprofit sector grew faster from 2000-2010* (+17%) – in terms of employees and wages – more than business (-6%) or government (+8%).

Nonprofits or not-for-profit are generally tax exempt organizations and the IRS has identified over 30 kinds.  Most people think nonprofits are public charities, organizations active in the arts, education, health care, human services, and other areas to which donors can make tax-deductible contributions. 

The sector, however, also includes advocacy organizations, labor unions, business and professional associations, social and recreational clubs, as well as a variety of others.

Next page- Benefits of Working With Nonprofits

 

 

RELATED POSTS

Who Facilitates the Deals for Celebrities & Sports Stars?  

Who Facilitates the Deals for Celebrities & Sports Stars?  

Multifaceted business agreements require in depth knowledge of law, negotiation and the business opportunity at hand. The alarm goes off at 5:45 and he heads to the gym.  Calls start at 7:30. One of the smartest guys I have ever met doesn’t cheat the game of life or...

Data Privacy Rights: An Evolving Area That Cannot Be Ignored

Data Privacy Rights: An Evolving Area That Cannot Be Ignored

When it comes to small business customer data, be aware of privacy policies Rinaldo Sells His Own Fashion Line Over the Internet Rinaldo sells his own fashion line over the internet. His company, Best Fashion, has grown over the years to generate close to $10 million...

The Benefits of Destination Events

The Benefits of Destination Events

Hosting destination events is one way to bring a team together...and it’s a win-win for everyone Whether employees are back in the office or still working remotely, destination events can offer them much more than weekly, daily or hourly Zoom calls can. This is...

Video Gallery

Polls

Sign Up for the Latin Biz Today Newsletter

PR Newswire

Featured Authors

avatar for Pablo TurlettiPablo Turletti

Pablo Turletti is CEO & Founder of...

Learning from the Best

Money

Talent/HR

Legal

Marketing

Strategy

My Unusual Path to Launch a New Business

My Unusual Path to Launch a New Business

Understanding the value of stepping away from a large corporation to build my Hispanic business This is my entrepreneurial story. Like many Hispanic businesspeople Fortune 500 companies are great to work with until they interfere with your core values. That's the...

Latin Biz Today Salutes Our Veterans

Latin Biz Today Salutes Our Veterans

Many Hispanic veterans played a vital role in protecting democracy and keeping our nation safe Today we honor veterans and active duty military personnel for their sacrifices and contributions to keeping the world safe. Here are several examples of Hispanic veterans...

Fashion

Food

Music

Sports

Innovation

Work, Life & Culture

Culture

Health & Fitness

Travel & Destinations

Personal Blogs

Pin It on Pinterest