Mobile Trends for Hispanic Business
Reaching a Receptive Audience
By using mobile marketing, brands and businesses can reach a very tuned in group. Hyper local targeting further enables advertisers to reach an engaged audience that is receptive to a customized message. This highly targeted approach is extremely cost effective when you consider that 81 percent of the Hispanic population is concentrated in 10 states. This is a win on both sidesadvertisers can focus their efforts and deliver campaigns with high ROI, and recipients will receive messages that are relevant to their lifestyle and language preferences.
Smart marketers need to consider this fact: Hispanics accounted for 11 percent, or $2.2 billion, of total e-commerce purchases made across the United States in the first quarter of 2012. Many of those purchases were made with smartphones and mobile devices. Hispanics research their purchases in a number of different categories on their mobile devices, share information and ask for advice about purchases among their social networks
The bottom line is thisif you want to capture this loyal and growing market, one sure method is to use mobile.
