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Veronica Rodriguez

On December 1, Veronica Rodriguez, a gift-wrapping guru from Richmond, Calif., was crowned “America’s Most Gifted Wrapper” for 2006 in a national gift-wrapping contest sponsored by 3M, the maker of Scotch brand tape Amid throngs of revelers at Rockefeller Center, Ms. Rodriguez out-wrapped seven other gift-wrapping experts in the tenth annual Scotch Brand Most Gifted Wrapper Contest to earn the ultimate holiday prize: $10,000. With bows, ribbons, and Scotch tape in hand, Ms. Rodriguez and her competitors wrapped some of today’s trickiest kids’ toys—a soccer ball (out of the box), a ride-on pedal plane, and even a life-size stuffed pony—with flair, speed, and style.

Ms. Rodriguez offers this advice to those who have trouble wrapping gifts: “My top three tips are be creative, stay focused, and make really big bows.”


Greg Diaz

The Spanish Broadcasting System (SBS) has appointed Greg Diaz to the position of director of sales for the company’s new media division, SBS Interactive. Mr. Diaz reports directly to Cynthia Hudson-Fernandez, SBS’ chief creative officer and executive vice president. 

Mr. Diaz is now responsible for developing the company’s Internet advertising sales division. He works directly with SBS Interactive’s product and content teams to identify target advertisers seeking new avenues to reach the Hispanic audience base—the fastest-growing segment of the U.S. population. 

Mr. Diaz has extensive Internet ad sales experience. In 1994, he led the initial online ad sales launch of NYNEX Interactive Yellow Pages. In 1997, he was recruited by IGN.com to start up and lead the company’s Internet ad sales team. In 2002, he was hired by WeatherBug.com to develop the company’s regional and national online ad sales initiative. Today, all of these companies operate profitable Top 25 online destination sites. Most recently, Mr. Diaz was vice president of sales for Internet start-up Hispanic Digital Network, the first Hispanic online ad network for newspapers. 

Mr. Diaz has lived and worked in Miami, New York, Los Angeles, San Francisco, and the Greater Washington, D.C. area. He has a degree in English from Syracuse University.



Louis Laguardia

Denny’s has named Louis Laguardia to the new position of vice president, talent acquisition and diversity. In his role, Mr. Laguardia will provide hiring “best practices” and promote diversity efforts to ensure Denny’s attracts and retains high-performing and diverse talent at its more than 1,500 restaurants and in support positions.

Mr. Laguardia has over 25 years of experience in human resources, diversity, and general management. Most recently, he was vice president of staffing and diversity for Frito Lay North America. He has held senior leadership positions at American Express Consumer Card Group, Blockbuster, and H.E.B. Grocery Company. He was also president and CEO of a privately-owned entity specializing in HR consulting.

A native of Cuba, Mr. Laguardia has a master’s degree in industrial psychology from Stevens Institute of Technology and a doctorate in research and measurement from New York University. He is based at Denny’s corporate headquarters in Spartanburg, S.C.

“We are pleased to have such a results-driven executive as Louis join Denny’s to help us build our internal leadership pipeline which is essential to the long-term success of our brand,” says Yvonne Wolf, Denny’s chief people officer. “Louis is a perfect example of the importance of finding the right leaders for Denny’s.”



Self-Made Success of a Power Couple

Self-Made Success of a Power Couple

A power couple credits education and hard work as their ticket to the top. A Hispanic Heritage Month tribute to Latin Biz Today forerunner Latin Business magazine enjoy this Summer 2006 article. Angela Lau and Marcos Velayos do not fit your typical idea of a power...

4 Tips for Pursuing a Lemon Law Claim

4 Tips for Pursuing a Lemon Law Claim

Don't let a lemon negatively impact your small business, you do have recourse through lemon law claims   Buying a new car can be a daunting task. Yet, you never expect that a car bought from a dealer will cause problems that make the car practically unusable at...

It’s a Sweet Ride to the Top

It’s a Sweet Ride to the Top

What do you do when you're a financial whiz, a Latina, and have the desire to help Latinos start and grow businesses in the greater Los Angeles area? If you're Maria Contreras-Sweet, you establish a nice little financial empire that includes a private equity fund and...

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