Michelle Martinez Reyes, chief marketing officer the business benefits of growth and diversity.
Editors note: This is a multi-part video series. Part 1 Diversity business benefits.
With Greenspoon Marder’s Chief Marketing Officer, Michelle Martinez Reyes, being selected as a finalist for the CMO Club’s 2019 CMO Awards, we grab a few words with her on her recent business trip to NYC.
Greenspoon Marder, growth, client and team commitment
Greenspoon Marder is a national full-service business law firm with 240 attorneys and 26 locations across the United States. They are ranked amongst American Lawyer’s Am Law 200 as one of the top law firms in the U.S. since 2015. Since inception in 1981, the firm has been committed to providing excellent client service through cross-disciplinary, client-team approach. Their mission is to understand the challenges that clients’ face, build collaborative relationships, and craft creative solutions designed and executed with long-term strategic goals in mind.
In Michelle’s relatively short time at Greenspoon Marder from 2016 to today , she has quickly ramped up the company’s staff and national office locations giving it a national brand presence outside of its original Florida location and bringing a 40% revenue increase to the company in that short period of time.
Diversity and inclusion:
She shares with us that the company’s 30 year old roots and values have stayed intact, but the company has been infused with a V2.0 update for the millennium, and she already has her eyes on what it will take to give it a V3.0 update as the business evolves.
Martinez-Reyes proudly shares that the company has a 70% female work force, and 30% that are what she refers to as LatinPlus (inclusive of all the ethnicities that account for Latinas). Greenspoon Marder has a very modern view on diversity as well and total acceptance of LGBT in the workforce, some of these employees holding high leadership positions, which is sometimes not viewed as the typical for such a traditional business discipline.
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