advertising Archives - Page 2 of 5 - Latin Business Today

Strategic Thinking

Lionel Sosa created the first effective advertising to target a Hispanic-American audience. In Lionel Sosa, ambitious entrepreneurs can find the ultimate lesson in the power of strategic thinking. Best …

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Business / Innovation & Strategy / Operations

A Second Big Growth Spurt

The Accidental Entrepreneur, A Hispanic Business Journey One fine day, an older gentleman (he was then my current age) called and said he wanted to talk to me about …

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Business / Marketing

Dynamic Strategy and the Seven-Segment Marketing Wheel

As small business customers begin to trickle in, what do you do with them? In part 1 entitled, It’s Not a Toolbox, It’s a Marketing Mixer we saw why advertising is a …

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Business / Marketing

It’s Not a Toolbox, It’s a Marketing Mixer

A successful small business must move away from the simplistic “consumer contact point message” triangle. I am sitting in this meeting. The guy at the front drones on and on about …

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Business / Marketing / Sales & Media

What Does a “Free” Offer In Advertising Really Cost?

3 tips on how to use the free offer in advertising and sales. FREE is the most powerful word in advertising, and sales people will constantly use that word …

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Business / Design / Marketing

Taking Your Business To the Next Level?

It may be time to think about choosing an Ad Agency Ad agencies have many capabilities and can help you grow your business. If the time is right you …

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Business / Digital / Marketing

15 Quick Tips for Effective Digital Writing

As content becomes increasingly more important in digital marketing strategies these 15 tips will strengthen your digital writing and marketing strategy In our new digital communications world of abbreviations, …

Innovation / Technology

Mobile Technology Serves Up Business

Whether used externally to reach customers or internally to keep in touch with employees, mobile technology is a boon to businesses of all sizes Mobile technology has become nearly …

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Business / Marketing

Limited Budget Marketing Essentials

Even with a limited budget you have a number of marketing options at your disposal, but what are they? There are a number of marketing opportunities to generate sales …

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Business / Marketing / Social Media

Honda Gets Facebook Right

One approach on how to market a product on Facebook If you are like me, every day brings two or three new emails about 6 Secrets of Social Media; …

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