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Tag: data analytics & research

Home » data analytics & research
Management team sharing insight on statistics in night corporation meeting, providing initiatives to enhance operational data.
Business / Data Analytics & Research / Innovation / Innovation / Marketing

5 Things to Know About Data As You Grow Your Small Business

Paying attention to your customer data is key to keeping your small business growing. Two consultants just unloaded their challenge: How do we help our client who has over 100M …

Latino man examining data information on goals an risk
Business / Data Analytics & Research / Marketing

Is Your Information Supply Chain Working for You?

It’s not just the Ubers of the world that are built on data, every company today has an information supply chain.  Most are not recognizing its value to the business.  So let’s look at the elements that need to be managed in the delivery of good, quality information throughout your company.

trends in data management
Business / Data Analytics & Research / Innovation / Innovation / Marketing

5 Top Trends in Data Management – For the Next Decade

A successful small business data management plan requires a sensible balance between data, insight and energy     Without the aid of a crystal ball or psychic abilities, it’s difficult to tell exactly …

Applying Fast and Slow Thinking to Data Analytics
Business / Data Analytics & Research / Innovation / Innovation / Marketing

Applying Fast and Slow Thinking to Data Analytics

Five tips to harness the power of both systems of thought and get just the right pace and perspective to your thinking. In reading Daniel Kahneman’s “Thinking, Fast and Slow,” …

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small business customer lists
Business / Data Analytics & Research / Marketing

Small Business Customer Lists Are Its Lifeblood

How should small business owners handle their customer databases?     Whether you are a small or large company, your lists are your lifeblood. And the maintenance and management of …

data-driven-marketing
Business / Data Analytics & Research / Innovation / Innovation / Marketing

B2B Data-driven Marketing: What Is It and Why Is It a Challenge?

Data – whether big or small – is the hottest topic in business today.   You know you should be using it, but often you’re just not sure how or …

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Business / Data Analytics & Research / Innovation / Innovation / Marketing

Aiming With Analytics

What are the four common components of an arrow and analytics?

Business / Data Analytics & Research / Marketing

Does your Data Asset have an Ownership Certificate?

Three things to check on within your organization to ensure that you have the right emphasis on ownership and accountability.

analytics and small business
Business / Data Analytics & Research / Innovation / Innovation / Marketing

Competitive Advantage Through Analytics

Four tips help small and medium Hispanic business owners get started with a business analytics project. The best piece of advice: start small and build from there.

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Small business and consumer research
Business / Data Analytics & Research / Marketing

Why It’s Important to Build Consumer Research Into Your Small Business Strategy

Eventually, you may be able to hire some professionals to help you with your marketing analytics.  And if you have older data to share with them, that will allow them to do an even better job for you. 

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