Browsing Tag


Do You Believe In Facebook?

How to use social media to drive leads...5 recommendations. The most successful businesses and individuals in sales are not just successful because of their abilities to sell and close deals, but because they are able to get

Honda Gets Facebook Right

One approach on how to market a product on Facebook If you are like me, every day brings two or three new emails about “6 Secrets of Social Media”; “5 Steps to Gigantic Consumer Engagement”, “3 Secrets to better Facebook…

Go Further Today- Challenge Yourself

Creating your own challenges can benefit both yourself and your business Last month I decided to create and take on my own challenge. Yes, it may sound off the wall at first, but I’m sure you’ll understand why I did this

Mastering the Art of Online Marketing

Exploring the many facets of new-media or online marketing can result in increased sales—well beyond simply “getting your face out there”. Online marketing is much like an artist’s palette: messy, colorful and abstract. But it’s well

Good Social Media Takes Time and Resources

Social media is about care and feeding is necessary for capitalizing on channels for your business If you want your customers to remain engaged with your business' social media efforts, you can't just start a page and not update it with…

Is Social Media Good For Business?

For small- or medium-sized business owners the use of social media, the answer is a solid “maybe” EDITOR'S NOTE: This article is part one in a three-part series on social media and business. As a small-business owner, I constantly

Social Media Lessons Learned From MTV

From TV's heyday to social media- engaging an audience has changed… or has it? Long before the advent of social media on August 1, 1981 – to the strains of “Video Killed the Radio Star” two worlds changed: music and television. No longer…

Social Media Doesn’t Bite

Social media doesn't bite unless you ignore your customer, that is... The Digital Revolution is well on its way to taking over our daily activities. Unfortunately, what should be approached as an opportunity to get closer to our customers…

Positioning Statement 101

Your Hispanic small business needs a positioning statement because positioning is to marketing as sofrito is to Spanish cooking: Without it there's no gusto One of the most basic tenets in marketing is one of the most often overlooked