What Is NIL? Name, Image, Likeness for Collegiate Athletes with Lyle Adams [Video]

Man with basketball

Latin Biz Today’s Dave Torromeo Sports lead chats Lyle Adams, founder and CEO of Spry Payments about NIL (name, image, likeness) for collegiate athletes.

College sports is in the midst of the most significant changes in its history! A mixture of new state laws and NCAA rules changes that went into effect on July 1 have provided athletes with varying degrees of new protections and opportunities to make money by selling their name, image and likeness (NIL) rights.

Today, I got to sit with a young man who started a company that will benefit colleges and student athletes with the NIL platform.

Up until a few months ago, the term NIL had little meaning to those interested in college sports — unless you were on the soccer team (and then it literally means “zero”). But now, NIL — which stands for “Name, Image, Likeness” — is about to change the world of college athletics as we know it.

Lyle is one of the experts in the field, and he has a great back story. So enjoy!

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