Look beyond how Hispanic shoppers interact with just price and promotions….perceived value is not made solely made up of what is most affordable; like the rest of the general mass market, Hispanic shoppers are kept or lost along their path to purchase because of their entire experience. According to the study from Unilever, the top [...]

According to the new U.S. Census Bureau data the Hispanic turnout rate was a mere 48%, compared with that of whites (64.1%) or blacks (66.2%). From 2008- 2012 Hispanics maintained a 16.1% gap below non-Hispanic Whites. OVERALL VOTER TURNOUT (1996–2012) Since 1996, the number of citizens eligible to vote has increased in every presidential election, [...]

Traditional Data Analysis and Data Science By Irving Wladawsky-Berger I recently participated in an industry panel on Redefining BI & Analytics in the Cloud at a conference in New York.  Among other questions, moderator Michael Hickins, – a senior editor at the Wall Street Journal and editor of its online CIO Journal, – asked the panel to discuss the difference between the business intelligence and analytics approaches [...]

In an article by Emily Deruy of ABC-Univision she noted, of the 5,488 Fortune 500 boardroom seats, Hispanics hold just 173. At the fourth annual Silicon Valley Latino Leadership Summit they talked about everything from politics to social media, but the overlying message was consistent. Not enough Hispanics hold leadership roles and the Latino community cannot [...]

According to The Economist : Between 2000 and 2010 Latino buying power more than doubled (see chart), says the Selig Centre for Economic Growth. Mitt Romney’s drubbing by Hispanic voters last year was a wake-up call not only for his fellow Republicans but also for his fellow plutocrats. Republicans but also for his fellow plutocrats. [...]

American football is gaining traction among Hispanics according to Nielsen.