Best Practices: Submitting an Op-ed or a Letter to the Editor

small business op-ed letter to editor

Getting an Op-ed published boils down to these five components.

 

We all have opinions, but how does one get an opinion published in your local newspaper?

Opinion Editors must comb through hundreds of submissions every week and select only a few op-eds and letters to the Editor that are fit for publication. With competition this fierce, how does one stand a chance?

After years of submitting hundreds of op-eds under my own name and for clients, I’ve managed to pick up on a few handy tips that may improve your chances of seeing your byline in ink.

Here are five recommendations: 

1.  Timeliness

The best way to have your submission run is to think like an Opinion Editor. That means anticipating news and being timely. If trying to weigh in on a pending piece of legislation dealing with small business owners, it makes sense to time your submission when the bill is being voted on, or there is an important committee meeting that may generate news.

2.  Originality

What makes your submission unique?

Why are you eminently qualified to speak on this issue? These are important questions when submitting your op-ed or letter to the editor.

Remember that you are likely competing with your local Member of Congress and other public elected officials. To increase your rate of success, you must make clear why your voice matters. Perhaps this means stressing the number of employees in your small business, or how a specific piece of regulation will have an impact on your ability to create jobs in the local community.

In short, be original!

3.  Length Matters

Less is better.

In other words, this is no time for a long introductory paragraph or going off in a tangent to make your point.

Cut to the chase immediately and make your points quickly. Every newspaper and online publication will have slightly different guidelines, but a good rule of thumb for most op-eds is to keep the word count under 600. For letters to the editor, it’s usually around 250. Again, every outlet differs, but what does not is that Opinion Editors are incredibly busy and don’t have time to edit and polish long pieces.

The easier their job, the better the odds your op-ed or letter to the editor will run.

Next- Op-ed best practices 4 & 5 and bottm line

RELATED POSTS

Hispanic Business Leadership for Uncertain Times

Hispanic Business Leadership for Uncertain Times

How to make delusional optimism work for your Hispanic business this year Congratulations to you and your business if you are in a position to grow your business and bring in a new employee as we progress into this new year. Thank you for your decision to take the...

Reclaiming Our Life In the Age of Technology

Reclaiming Our Life In the Age of Technology

Implementing a digital detox doesn't require drastic measures, but has multiple benefits In an age where technology infiltrates every facet of our lives, the importance of a digital detox has become increasingly apparent. This concept of consciously stepping away from...

Your Brand Is Not What You Think It Is…

Your Brand Is Not What You Think It Is…

Let’s talk about FEELINGS... If you look at today’s marketing and business headlines, there is a lot of chatter about BIG data and AI - it’s everywhere. This compelled me to recently tweet the following “It’s all about BIG data these days but we must never forget the...

Video Gallery

Polls

Sign Up for the Latin Biz Today Newsletter

PR Newswire

Featured Authors

Innovation & Strategy

Money

Talent/HR

Legal

Marketing

Mi Mamá Es Una Brava

Mi Mamá Es Una Brava

She was fierce, unapologetic, unselfish and brava. Editor's note: This is a reprise piece from Gaby Alcantara Diaz remembering her late parents and brother.   Over 21.2 million (all) immigrant women reside in the United States since 2013 with many traveling by foot,...

Culture

Fashion

Food

Music

Sports

Work & Life

Mindfulness

Health & Fitness

Travel & Destinations

Personal Blogs

Pin It on Pinterest