3. Showcase your physical location and/or products with videos. Sometimes its just easier to show people what you sell or where youre located rather than writing clever copy to get your point across. According to Forrester Research, a minute of video is worth 1.8 million words. So, highlight your employees with smiling photos and quick biographies; show your audience how much product you have in stock; demonstrate how exactly your products work (especially great for digital products, such as computer software). Or create seasonal videos with happy messages from you and your employees. All of this effort helps establish your credibility and builds trust among customers and prospects.
4. Content is king when it comes to search and social content marketing and video is among Googles favorite forms of content. Search engines constantly look for new content and videos continue to rank fairly quickly faster than a well-written blog post. If you use your keyword optimization well, your company can have multiple listings on the same search engine page for your top keywords. These listings would be a mix of written and video content, which increases your footprint, brand recognition and credibility.
5. No need for long production times. In the era of short attention spans, todays info seeker prefers short video snippets no more than two minutes is best. Also, producing a picture slideshow video or a product demo is generally quicker than a talking head video that may need multiple takes. In fact, clothing retailer and internet marketing genius, Zappos, is known for producing 60-80 videos per day! These are simple, 60-second video descriptions of their products, which have had enormous documented impact on their sales.
Have you used video to tell your story? Share your experience and best practices here:
Source:
1. http://www.singlegrain.com/blog/just-stats-science-video-engagement/
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