(Disponsible pronto en español.)

Last Updated on July 29, 2019

Latin Business Today LLC (“Latin Business Today,” “LBT,” “we,” or “our”) cares about your privacy and the security of your information. We want you to be familiar with how we collect, use and disclose information, including personal information. This Privacy Policy describes our practices in conjunction with your access to our print and digital products and services. These products and services include LBT’s websites (LatinBusinessToday.com, including its Latin Business Today Insider feature, and LatinBusinessHoy.com, collectively referred to herein as LBT.com), email newsletters, social media pages, mobile and other applications owned and operated by us, our offline contacts, and to any other services that display this notice (collectively referred to as “LBT Services”). This Privacy Policy does not apply to certain of our products and services that display a different privacy policy.

LBT Services may contain links to other websites for your convenience and information. We are not responsible for the privacy practices or the content of those sites.

Contact Us

If you have any questions, email us at [email protected] or write us at:

Latin Business Today LLC
ATTN: Privacy
420 S Riverside Ave #109
Croton-On-Hudson, NY 10520

For information on how this Privacy Policy applies to your use of LBT Services, please visit the relevant section below.

1. What Personal Information Do We Gather About You?

When you use the LBT Services by, among other actions, ordering a subscription or other product, providing registration details, setting newsletter preferences, browsing our sites, completing a survey, entering a contest or otherwise interacting with our LBT Services, we gather personal information. Personal information is information that identifies you as an individual or relates to an identifiable individual. Several different types of personal information can be gathered when you interact with the LBT Services, depending on the type of product or service being used. Collection of personal information is necessary for us to be able to deliver to you LBT Services or to enhance your customer experience.

If you disclose any personal information relating to other people to us or to our service providers in connection with LBT Services, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.

We and our service providers collect personal information in a variety of ways, including:

A) Through LBT Services.

i. Registration: When you register with LBT Services, we collect personal information. For example, registration on LBT.com can be done by supplying a unique email address and password, or by linking your Facebook or Google accounts. See below under “From Other Sources” for more information about linking your Facebook or Google Accounts. Registration to an event or conference requires that you complete a form that will include, at a minimum, your name and email address.

ii. Billing: To subscribe to LBT Services or enable payment and donations via LBT Services, we collect and use your name, address, telephone number, email address, credit or debit card information and other billing information.

iii. User-Generated Content and Public Activities (Including Comments and Reader Reviews): We offer you opportunities to engage in public activities on LBT.com and other LBT Services. «Public activities» are any actions you take on LBT Services that are designed to be visible to other users, including comments, recommendations, reader reviews, ratings or any other items that you submit. If you choose to engage in public activities, you should be aware that any personal information you submit can be read, collected and used by other users of these services. We are not responsible for the personal information you choose to submit in the course of your public activities and we have no responsibility to publish, take down, remove or edit any of your public activities or submissions (except as may be required by applicable law).

iv. Contests, Sweepstakes and Special Offers: LBT collects personal information, such as your name and email address, from you when you participate in sweepstakes, contests or special offers.

v. Reader Surveys, Reader Panels and Market Research: We and our service providers collect personal information from you through voluntary surveys or feedback programs conducted via LBT Services, through our service providers’ platforms, by phone, by mail or during in-person interviews or focus groups. We will ask you for your consent to the processing of information at the point of collection. We also conduct similar research for advertisers.

vi. Reader Experience Programs: When you interact with our interactive programs and answer questionnaires, we collect personal information about you.

vii. Contact with Our Call Centers. LBT is in prospect of collecting personal information from you in non-digital contexts, including, for example, should you place an order over the phone or contact customer service.

B) From Other Sources.

i. Publicly available databases, including privately-held marketing and data analytics resources. For example, we may receive demographic information (age, sex, household income, job industry and job title) from these sources.

ii. Joint marketing third party, when they share the information with us.

iii. Social-media platforms or other third-party services (such as Kindle or Nook). If you choose to link your social-media account or account relating to other third-party services to LBT Services, you may be asking third parties to send us certain information from those social media accounts or services accounts, and you are authorizing us to collect, store, and use what they send us in accordance with this Privacy Policy. You can disassociate your LBT.com registration from third-party accounts at any time.

2. What Do We Do with The Personal Information We Collect About You?

We collect, use or otherwise process personal information as allowed under applicable law, including where based on one or more of the following items:

– The consent you provide to us at the point of collection of your personal information;

– The performance of the contract we have with you;

– The compliance of a legal obligation to which we are subject; or

– The legitimate interests of LBT, a third party or yourself. «Legitimate Interest» means that there are good reasons for the processing of your personal information and measures are taken to minimize the impact on your privacy rights and interests. «Legitimate Interest» also references our use of your data in ways you would reasonably expect and that have a minimal privacy impact. We have a legitimate interest in collecting and processing personal information, for example: (1) to ensure that our networks and information are secure; (2) to administer and generally conduct business within LBT; and (3) to prevent fraud.

A) Provide the LBT Services You Request. We use the information we gather about you to enable your use of LBT Services and fulfill your requests for certain products and services, such as providing LBT Services’ functionality to you, arranging access to your registered account, providing you with customer service, responding to your inquiries, requests, questions, suggestions, compliments or complaints, completing your transactions, sending you administrative information (such as change of our terms, conditions, or policies) and enabling you to participate in and renew paid services, polls, promotions, surveys, panels or research, and message boards. We will engage in these activities to manage our contractual relationship with you or comply with a legal obligation.

B) Analysis and Development of New Products and Services. We perform statistical, demographic and marketing analyses of users of LBT Services, and their subscribing and purchasing patterns, so we can analyze or predict our users’ preferences for product and services development purposes, to determine our promotional campaign effectiveness so we can adapt our campaigns to the needs and interests of our users, and to generally inform advertisers about the nature of our subscriber base. We use this information for analytical purposes, including analysis to improve customer relationships, to support strategic business decisions and our marketing tactics and to measure and track our brand health. We will engage in these activities to manage our contractual relationship with you, to comply with a legal obligation, or because we have a legitimate interest in doing so.

C) Customizing Your Experience. We use the information that we have to better understand you and customize certain features of LBT Services to provide you with an enhanced experience including to show you offerings, promotions or products that may be of interest to you, based on the demographic information, type of device you are using to access LBT Services, your usage of the LBT Services and your reading history. We will provide personalized services because we have a legitimate interest.

D) Email Newsletters and Other Marketing Activities as well as Facilitating Social Sharing. LBT will periodically send you email newsletters or promotional emails about services offered by LBT and its advertisers. To opt out of these emails, please see the section labeled How do I opt out from receiving emails?We will use the information we have about you to advertise our services to you on LBT Services but also on other platforms. If you choose to use social-sharing functionalities, we will use your information to facilitate such action, and such action — along with any information you share — will be covered by the social-media platform’s privacy policy. We will engage in these activities with your consent or where we have a legitimate interest.

E) Administrative Purposes. We and our service providers use the information we have about you for the following legitimate business purposes:

  • For auditing purposes, to verify that our internal processes function as intended and comply with legal, regulatory and contractual requirements;
  • For fraud and security monitoring purposes, including, for example, to detect and prevent cyberattacks; and
  • To understand and assess satisfaction with our LBT Services or our customer care team.

We engage in these activities to manage our contractual relationship with you, to comply with a legal obligation, or because we have a legitimate interest.

F) Allowing You to Participate in Sweepstakes, Contests or Other Promotions. We may offer you the opportunity to participate in a sweepstakes, contest or other promotions. Some of these promotions have additional rules containing information about how we will use and disclose your personal information. We use this information to manage our contractual relationship with you.

G) Aggregating and/or Anonymizing Personal Information. We aggregate and/or anonymize personal information so that it will no longer be considered personally identifying. We do so to generate other data for our use, which we may use and disclose for any purpose.

H) User Generated Content and Public Activities. When you share or recommend links to content on a social-media platform (such as Facebook, Google+ and Twitter), that action and any information you share will be covered by that platform’s privacy policy. Any information you disclose in your public activities, along with your screen name or ID, or any image or photo, becomes public.

3. With Whom Do We Share the Personal Information We Gather?

A) Sharing Within LBT. We shall be able to share your personal information with our affiliates.

B) Sharing with Service Providers. We contract with other companies, agents or contractors (“service providers”) to provide services on our behalf. These services are, for example, credit-card, payment and billing processing, fulfillment of orders, information technology and related infrastructure provision, customer service, ad serving, shipping, email distribution, list processing and analytics, research surveys/interviews/focus group management and analysis, or promotions management. In the course of performing these services, our service providers have access to your information including your personal information.

C) Sharing with Other Third Parties. We will not sell, rent, swap or authorize any third party (except our service providers) to use your email address without your permission. Nothing in this Privacy Policy is intended to restrict our use or sharing of aggregated or de-identified information in any way.

i. If you are a U.S. subscriber, we may exchange or rent your name and postal mailing address (but not your email address) and certain other information, such as when you first subscribed to LBT with other reputable companies that offer marketing information or products through direct mail. If you prefer that we do not share this information, you may opt out by emailing us at privacy@LatinBusinessToday.com,

or write to us at

Latin Business Today
ATT: Privacy
420 S Riverside Ave #109
Croton-On-Hudson, NY 10520

Please include your account number and phone number in the body of your email or letter and include «Opt-out» in the subject line.

ii. We may share personal information, such as name, company and title, about attendees to our live events and conferences with sponsors; if we do, we will notify you when you provide us the information.

iii. We may also share personal information to third-party sponsors of sweepstakes, contests, and similar promotions and will let you know at the point of collection of your information if we do.

iv. We may use a third-party payment service to process payments made through LBT Services. If you wish to make a payment through LBT Services, your personal information will be collected by such third party and not by us and will be subject to the third party’s privacy policy, rather than this Privacy Policy. We have no control over, and are not responsible for, this third party’s collection, use and disclosure of your personal information.

v. We share in aggregate results from research surveys or panels with advertisers.

vi. We have a legitimate interest in disclosing or transferring your personal information to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings). Such third parties may include, for example, an acquiring entity and its advisors.

D) Compliance with Legal Process. We may access, preserve and disclose personal information if we are required to do so by law or we have a good faith belief that such action is necessary to (1) comply with the law or with legal process; (2) protect and defend our rights and property; (3) protect against misuse or unauthorized use of LBT Services; (4) protect the personal safety or property of our users or the public (among other things, this means that if you provide false information or attempt to pose as someone else, information about you may be disclosed as part of any investigation into your actions); and (5) cooperate with public and government authorities (which may be outside your country of residence).

E) By Using LBT Services, You May Elect to Disclose Personal Information.

i) Public Activities: see above for more details on such activities. Public activities may be included in our RSS feeds, APIs and other distribution formats. As a result, your public activities may appear on other websites, blogs, or feeds.

ii) Through Your Social Sharing Activity: When you connect your LBT Services account with your social media account, you will share information with your friends associated with your social media account, with other users, and with your social media account provider. By doing so, you authorize us to facilitate this sharing of information, and you understand that the use of shared information will be governed by the social media provider’s privacy policy.

4. Other Information Collected Using Technology

Other information that does not specifically identify you and is collected through technology includes tracking information collected by us as well as third parties.

We use various internet technologies to manage and track the use of LBT Services. We use and disclose this information for any purpose, except where we are required to do otherwise under applicable law. Information that we collect using these technologies may be combined with personal information about you. If we combine information with personal information, we will treat the combined information as personal information.

A) Device Information.We collect information about the computer, mobile device or other device you use to access LBT Services, such as Internet protocol (IP) addresses (the region or general location where your computer or device is accessing the Internet), geolocation information, unique device identifiers, browser type, browser language and other transactional information.

B) Cookies, Beacons, Local Storage and Other Similar Technologies. We use «cookies,» web beacons, tags and scripts, and other similar technologies, including local storage objects such as HTML5. These technologies allow us to manage access to and use LBT Services, recognize you and provide personalization, and help us understand how people use LBT Services. You will not be able to access certain areas of our websites, including LatinBusinessToday.com, if your computer does not accept cookies from us. Because there is no accepted standard on how to respond to “do not track” browser-based signals, we do not respond to such signals.

We transmit website usage information to third parties in order to show you advertising for LBT when you visit other sites.

C) Analytics, Log Files and Reading History. As is true of most web sites, we gather certain information automatically and store it in log files. This information includes IP addresses, browser type, operating system and other usage information about the use of LBT Services, including a history of the pages you view.

We automatically combine this collected log-information with other information we collect about you. We do this to improve services we offer you, including customized recommendations, advertising and currency display, to improve marketing, and to track access and use of LBT Services across the devices that you use to access LBT Services.

One of the analytics service providers we use is Google Analytics. For opt-out options specific to Google Analytics, please visit https://tools.google.com/dlpage/gaoptout.

D) Location Information.Some of our mobile applications can deliver information on your current location if you choose to enable that feature of the app, for example, by use of satellite, cell phone tower, or WiFi signals. If you enable the location-based feature, your current location will be stored locally on your device, which will then be used by the app. If you elect to have a location-based search saved to your history, we will store that information on our servers. If you do not enable the location-based service, or if an app does not have that feature, the app will not transmit to us, and we will not collect or store, location information. The ads in our apps are not targeted to you based on your current GPS location, but they are targeted to you based on your ZIP code or device’s IP address.

5. Third-Party Advertising

Some of the services and advertisements included in LBT Services, including on LBT.com and within our mobile apps, are delivered or served by third-party companies, which may collect information about your use of LBT Services.

These companies place or recognize cookies, pixel tags, web beacons or other technology to track certain information about our LBT Services website users. For example, in the course of serving certain advertisements, an advertiser may place or recognize a unique cookie on your browser in order to collect certain information about your use of LBT Services. For another example, an advertiser or ad server may also be able to collect your device’s unique identifier in the course of serving an ad. In many cases, this information could be used to show you ads on other websites based on your interests.

We do not have access to, nor control over, these third parties’ use of cookies or other tracking technologies or how they may be used.

For example, we use Google to serve advertisements on LBT Services, which use the Google Doubleclick cookie, and in some cases, a unique device identifier, to show you ads based on your visit to LBT.com and other sites on the Internet. You may opt out of the use of the Google Doubleclick cookie by visiting the Google’s Ad and Content Network Privacy Policy.

Your access to our websites should not be affected if you do not accept cookies served by third parties

6. How Do I Opt Out from Receiving Emails?

You can choose not to receive commercial email messages in the future by either (1) following the «unsubscribe» instructions located near the bottom of each email, or (2) you can email us at [email protected]

A) Email Newsletters.LBT offers several email newsletters. If you no longer wish to receive a specific newsletter, follow the «unsubscribe» instructions located near the bottom of each newsletter. If you experience difficulty with the “unsubscribe” process, please contact us at [email protected] and provide your email address along with the name of the newsletter from which you would like to unsubscribe.

B) Mail or Telephone Promotions. If, at any time, you prefer not to receive mail or telephone solicitations originated by LBT, or if you prefer that we do not share this information with third parties for marketing purposes, please email us at [email protected] or write to us at Customer Care, 420 S Riverside Ave #109, Croton-On-Hudson, NY 10520.

7. Your California Privacy Rights

Under the California Consumer Privacy Act of 2018 (“CCPA”), which is due to come into force on or about January 1, 2020, California residents are entitled to request the following from LBT in connection with their personal information:

  • Disclose the categories and specific pieces of information LBT has collected (see Section 1 and Section 4 of this Policy);
  • Disclose the categories of sources from which the personal information was collected (see Section 1 and 2 of this Policy);
  • Disclose the business and commercial purpose for collecting or selling the personal information (see Section 2 and Section 5 of this Policy);
  • Disclose the categories of third parties with whom the business shares information (see Section 3 of this Policy);
  • Delete any personal information about the consumer that the business has collected from a consumer, subject to certain exceptions; and
  • Not “sell” the consumer’s personal information if the consumer elects to subscribe to the “Do Not Sell” Opt-out.

Consumers who want to request disclosure of information mandated by the CCPA, and/or to opt-out of the sharing of your personal information with third parties for marketing purposes should submit their requests in writing to Latin Business Today, ATTN Privacy, 420 S Riverside Ave #109, Croton-On-Hudson, NY 10520 or send an email to us at [email protected] Please include your account number and phone number in the body of your email or letter and describe the nature of your request in the subject line. It is important to note that with respect to the consumers’ right to Opt-Out of the sale to third parties of their personal information that opting out does not prohibit us from sending you important administrative disclosures for non-marketing purposes. We will comply with your request(s) as soon as reasonably practicable, but not later than 45 days from the receipt of any such request.

With respect to residents of California who are under 16 years of age and who are registered users of LBT Services, LBT is prohibited under the CCPA from selling personal information of such consumers unless the consumer or the consumer’s guardian (in the case of consumers under 13 years old) have affirmatively assented to such sale of personal information.

In order to remove content or information that you have posted to the LBT Services, please refer to Section 8, below.

8. How Do I Access, Change or Update My Personal Information?

If you would like to request to review, correct, restrict or delete personal information that you have previously provided to us, object to the processing of personal information, or if you would like to request to receive an electronic copy of your personal information for purposes of transmitting it to another company (to the extent this right to data portability is provided to you by applicable law), you may contact us at Latin Business Today, ATTN: Privacy, 420 S Riverside Ave #109, Croton-On-Hudson, NY 10520 to obtain the relevant Form.

In your request, please state what personal information you would like to have changed, whether you would like to have your personal information suppressed from our database or otherwise let us know what limitations you would like to put on our use of your personal information. For your protection, we only implement requests with respect to the personal information associated with the particular email address that you use to send us your request, and we may need to verify your identity before implementing your request.

We will respond to your request consistent with applicable law.

Please note that we may need to retain certain information for recordkeeping purposes and/or to complete any transactions that you began prior to requesting a change or deletion (e.g., when you make a purchase or enter a promotion, you may not be able to change or delete the Personal Information provided until after the completion of such purchase or promotion).

Please note that your request does not ensure complete or comprehensive removal of the content or information, as, for example, some of your content may have been reposted by another user.

You may lodge a complaint with a data protection authority for your country or region or where an alleged infringement of applicable data protection law occurs. A list of EU data protection authorities is available at http://ec.europa.eu/newsroom/article29/item-detail.cfm?item_id=612080.

Manage Your Customer Account. You may review and update your customer account information and access your transaction history in the account area for US subscribers and account area for International subscribers. Should you require assistance, please contact us at [email protected]

9. Sensitive Personal Information

Unless specifically requested (for example, in connection with a particular survey), we ask that you not send us, and you not disclose, any sensitive personal information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background or trade union membership) on or through LBT Services or otherwise to us. Any requested information that includes sensitive information about health, political opinions, ethnicity, race, religion, sex life or sexual orientation can be left unanswered.

10. Data Retention

We retain personal information for as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law. The criteria used to determine our retention periods include:

  • The length of time we have an ongoing relationship with you and provide LBT Services to you (for example, for as long as you have an account with us or continue to use LBT Services);
  • Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them); or
  • Whether retention is advisable in light of our legal position (for example, in light of applicable statutes of limitations, litigation or regulatory investigations).

11. Is My Information Protected?

We seek to protect personal information with reasonable organizational, technological and physical safeguards commensurate to the sensitivity of the personal information. Although we take appropriate measures to safeguard your information, we cannot guarantee its absolute security. To further protect your data, we recommend that you use complex passwords for your accounts with us and for accounts with third parties that you link to any of your accounts with us. Please do not use the same passwords you use for LBT Services for other services or share your password with unauthorized people. If you have reason to believe that your interaction with us is no longer secure, please contact us at [email protected]

12. Children’s Guidelines

We do not knowingly collect or store any personal information from children except as permitted by applicable law.

If you are a resident of California, USA, under 16 years old, and a registered user of LBT Services, please see above Section 7, “California Privacy Rights.”

13. International Transfers

LBT is headquartered in the United States. The information you provide to us, or that we obtain as a result of your use of LBT Services, is collected in your country and subsequently transferred to the United States or to another country in which we have facilities, or our affiliates operate, or in which we engage service providers.

Some countries that are not members of the European Economic Area (EEA) are recognized by the European Commission as providing an adequate level of data protection according to EEA standards (the full list of these countries is available here). For transfers from the EEA to countries not considered adequate by the European Commission, we have put in place adequate measures, including by ensuring that the recipient is bound by EU Standard Contractual Clauses, to protect your personal data.

In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in those other countries may be entitled to access your personal information.

14. Individual Rights.

If you are a resident of European Union, the European Economic Area, or Switzerland, you have certain rights under Chapter 3 of the EU General Data Protection Regulation. To make a request or otherwise exercise your rights under Chapter 3, you can contact us at [email protected] In order to respond to your request, we will need to verify your identity and residency and may require you to provide us with supporting information concerning any query or request you may have.

15. Changes to This Privacy Policy

We evaluate this privacy policy periodically in light of changing business practices, technology and legal requirements. As a result, it is updated from time to time. Any such changes will be posted on this page. If we make a significant or material change in the way we use or share your personal information, you will be notified via email and/or prominent notice within LBT Services. Modifications to this Privacy Policy, required in response to changes in applicable law, shall come into effect immediately upon posting.






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