Los Angeles DMA
The Designated Market Area of Los Angeles, California with a population of 17,755,629, stretches from Ventura County all the way down the Pacific Coast through Orange County and as far east as the Arizona and Nevada borders. It comprises an area of 27,500 square miles, making it the largest DMA geography in the US. Often known by its initials LA, the city is one of the most populous metropolitan areas in the world and the second largest in the United States. Los Angeles County is one of the most ethnically diverse areas in the United States, and the Los Angeles area itself is the most diverse metropolitan area in the United States.
Miami-Ft.Lauderdale DMA
Miami in particular, and Southern Florida in general is home to a culturally-diverse population that is each day more vibrant and influential. Known as the gateway to Latin America, it also is home to many migrants from the Caribbean and from other states in the U.S. Its African American population is established and varied and its Asian population has grown significantly in recent years. Miamis entertainment and tourism helps shape its personality as a festive metro area. Miamis vibrant business and financial strength is often out-shown by the brightness of its entertainers and athletes.
