How to Generate Social Content When You’re Too Busy
4. Create an Infographic
If you have creative people who are handy with PowerPoint, have them create an infographic based on the concepts of your presentation. There are also low-cost Infographic apps for non-designers, such as Piktochart. Infographics are excellent ways to share your content on visually focused social media sites, such as Facebook, Pinterest and Instagram.
5. Produce 7-10 Social Media Blurbs
When you share your blog posts, report, or infographic on social media you need to come up with several headlines so you can share your content multiple times over the course of a week or a month without using the same words. Look for those 10 or so tweetable phrases in your transcript you can use to share on Twitter, LinkedIn or Facebook.
The content cascade is a simple and time-saving way to repurpose your webinars, but what if you dont do webinars?
The Notepad Approach
Mark Schaefer, a distinguished marketing consultant and friend of mine, shared a great idea with me when we were eating barbecue in Austin during South by Southwest in March.
Schaefer told me we always have ideas at the most inconvenient times (tell me about it I get my best ideas in the shower!), so its best to be prepared with a notepad.
1. Write Down Ideas As They Came To You
I know, this sounds very basic and obvious. But when youre thinking of blog posts ideas they do come when you least expect it. I use my physical notepad, and when Im at my computer I use Evernote.
2. Create Blog Post Drafts With Your Ideas As Titles
If you use WordPress as your website or blogs content management system, or if you use another system, when youve got a moment click New Post and add your idea to the Title section of the blog post and save it as a draft. After a while youll have a fair amount of potential blog posts. This helps you save time thinking of things to write, which is where many people seem to waste a lot of time.
3. Write One Original Post and One Commentary Post
Schaefer told me that he always writes one big idea post a week. This is typically an original, well thought out idea or concept that makes a point or introduces a new idea but they take a long time. If you read a lot and youve written down a few content ideas based on other articles youve read, an easy next post to write is a commentary post. Write a post about another post you you liked, summarizing the content and adding your own commentary.
Closing Thoughts
Time and human resources are the number one barriers to creating the type of content you need to share on social media and feed the Google machine. Hopefully these tips can spur additional ideas you can use to create more content.
There are other alternatives, such as hiring freelance writers or getting everybody in your company to contribute content on a regular schedule. These are all legitimate solutions.
What has worked for you? Im interested to hear your thoughts feel free to comment below!
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