.
4. Media Product
- How well developed is the rationale for the media platform
- Are media choices well supported with statistics, audience numbers, metrics
- For larger pitches, many clients ask agencies to provide some sort of CPM/CPP or discount benchmark. If this is your case, how will the agency achieve this pricing? In most cases, discounts depend on the real investment, so that, if you cut your budget short, you would expect to be short rated.
- Request to see the post analysis done for a campaign. Will your budget have the same degree of post analysis?
- How will the agency extend the media?
- Are there added-value ideas?
5. Social Media
- How well developed is the rationale for the media platforms chosen?
- Are platform choices well supported with statistics? Audience numbers? Metrics?
- How will your campaign be served? Tracked? Post analyzed?
6. About the team
- As mentioned, the seam that will personally service your business should be the one to present
- Do they express themselves well, fluidly
- Do they seem at ease as a group? Individually?
- Do they propose regular status meetings with you and your team
- Was there chemistry with the group
If you and your team have look at the full scope of work capabilities and asked the right questions you’ll be able to hire the ad agency that is the best fit for your goals and objectives.
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