“PR Is King”- A CMO’s Insights on Small Business Communications [Video]

Michelle Martinez Reyes shares her talks about the importance of PR to maintain recognition and visibility.

Editors note: This is part 4 of a multi-part video series. Pa rt 1 highlighted Diversity business benefits. Part 2: Michelle Martinez Reyes CMO Talks Challenges Of A Work, Life, Culture Balancing Act [Video] Part 3: Michelle Martinez Reyes CMO Talks Leadership [Video]

PR is king! Putting yourself out there to be an advocate of your brand even if you’re not totally comfortable doing it! You’re the best advertising for your brand if you truly believe in it.

It’s taken years for Chief Marketing Officer Michelle Martinez Reyes to successfully communicate the differentiation of Greenspoon Marder’s capabilities and diverse expertise.

In parallel Michelle set out to get the word out. She points that means she has to get the word out. She’s the primary face of her company’s brand which means regularly sharing information about the company and also herself.

Built into her small business marketing plan is a cadence of tactics to generate visibility which elevates the brand.

Michelle’s personal brand has been recognized as well as she has been selected as a finalist for the CMO Club’s 2019 CMO Awards. we grab a few words with her on her recent business trip to NYC.

Michelle’s company

Greenspoon Marder is a national full-service business law firm with 240 attorneys and 26 locations across the United States. They are ranked amongst American Lawyer’s Am Law 200 as one of the top law firms in the U.S. since 2015. Since inception in 1981, the firm has been committed to providing excellent client service through cross-disciplinary, client-team approach.

Their mission is to understand the challenges that clients’ face, build collaborative relationships, and craft creative solutions designed and executed with long-term strategic goals in mind.

Watch my interview with Michelle