Primary Steps to Developing an Impactful Small Business Website

small business website

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Web hosting service:

A Web hosting service hosts your site on its servers, typically for just a few dollars a month. When assessing a Web host, con- sider uptime (the percentage of time the site is up as opposed to “down” or not working), the support offered, whether you share a server or have a dedicated server just for your business, and how regularly the host backs up

PC Magazine reviewed the top 10 web hosting services

  1. InMotion 
  2. Host Gator
  3. DreamHost
  4. Hostwinds
  5. BlueHost
  6. Liquid Web Host
  7. Go Daddy
  8. 1&1 Web Hosting
  9. Media Temple
  10. SiteGround

Web design:

You can create your website in-house or hire a website de- signer. Many small businesses use all-in-one packages from companies, such as GoDaddy (www.godaddy.com) and Web.com (www.web.com), that include a domain name, hosting services and design templates.

Selecting a web designer:

Key criteria for considering and selecting a web designer:

  • Track record, reputation and credentials
  • What are their core competencies?
  • What is the cost? Are their fees to correct errors.
  • What are the ongoing maintenance fees?
  • How are results measured?
  • Who is creating the strategy? Who will be working on your project?
  • How do they communicate?
  • Is the company financially sound?

Bottom line do your research at every step to ensure an effective and impactful website.

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