.
One more point of distinction between the two apps involves how the streaming links are displayed on Twitter. With Meerkat, the link is automatically made public to the Twittersphere, whereas the Periscope user has the option to broadcast only to those who follow them on the mobile app. This way, comments regarding your feed are kept on the app as opposed to being broadcast all over Twitter. Once again, since Twitter owns Periscope, it appears they are limiting Meerkat’s feed options.
Is Mobile Live Streaming for You?
Why should you use either of these apps? Because you get to take your audience with you wherever you are so they can experience the place, the person and the message in real time. Periscope gives local people the opportunity to report news in their community as it is happening. Whether you’re a tour guide, tax attorney or a teacher, you can show and tell on the fly and your viewers are getting the message as it’s being presented. And using hashtags, viewers can interact and comment on what’s happening as the stream is broadcasting via Twitter.
This easy live streaming video option is a no-brainer for small businesses who want to kick their content marketing up a notch. Many big brands are jumping on board, too, such as Pepsi’s Mountain Dew, Red Bull, DKNY and Spotify. It’s just one more way to use the newest technology to get your brand name in front of your audience. What a treat to see inside the DKNY fashion closet or visit the Miami Music Week with Red Bull!
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