advertising Archives - Page 5 of 5 - Latin Business Today

Create A Unified Strategic, Media and Creative Plan

Communication, creative and media strategies should not be treated independently Editor’s note: This is the last in a series of articles on the Theory of Everything as applied to marketing. …

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Business / Marketing

How to Use Product Targeting to Determine the Right Channel Mix

Determining the right marketing channel mix starts with understanding and targeting the right consumer Editors note: This article is part three of a four-part series. In parts one and two …

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Business / Marketing / Social Media

Small Business Social Media: It’s All About Word of Mouth

Get your customers’ attention, and ensure their friends follow along When it comes to social media, forget trying to figure out what to do with mobile or what those location-based …

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Business / Data Analytics & Research / Marketing

Using Consumer Clusters To Ramp Up ROI

Identifying buying behaviors to drive sales Editors note: this is part two of a series. For simplicitys sake, lets assume you have six products with only one size of each, …

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Business / Marketing

Thinking Physics to increase your ROI

The theory of everything applied to marketing: The Big Bang Editors note: this is part one of a series. While unusual I must admit on occasion I have been known …

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Business / Marketing

Brand Loyalty- The Truth About Cats and Dogs

Two perspectives- Advertisers want dogs; consumers are cats In an advertisers febrile fantasy, consumers come home, grab a comfy sofa and cuddle up with their favorite brand. Advertisers like loyalty. …

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Business / Marketing

In Advertising, Persistence Wins the Day

El burro cogeone of the crudest phrases in Spanishholds the key to getting results Real story: I have this friend (who shall remain very anonymous). Beautiful, smart, funny, she …

Business / Marketing

Translating “Coca-Cola”

A conversation with Reinaldo Padua One of the early adopters of marketing to U.S. Hispanics, Coca-Cola has evolved its marketing strategy and media mix as Latinos’ interests, passion points and …

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Business / Marketing

Media Matters

Latino-American media is holding its own. Despite the continued recession and the economic uncertainty, Hispanic media outlets have fared better than mainstream English-language outlets, a recent study from the …

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