From Adversity to Achievement: The Strength of Latina Entrepreneurs

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The emotional toll of managing multiple businesses across different countries can be substantial

I recently came across some compelling statistics from the Small Business Administration regarding women-owned businesses in the United States. It’s interesting to note that fourteen percent of these businesses are Latina-owned. However, Latina-owned companies often face significant hurdles, such as limited access to investment capital and a lack of established networks for mentorship, resources, and training. As a result, it is vital for us to acknowledge and address these needs in order to support the growth of Latina entrepreneurs.

These challenges are just the tip of the iceberg for many Latina entrepreneurs, and I recently encountered a story that perfectly illustrates these statistics. I learned about an Argentinean businesswoman with over two decades of experience in accounting and business. She decided to collaborate with her brother, a dentist, who not only managed to establish 60 dental offices in Buenos Aires and other cities in Argentina but also identified an opportunity to expand to Florida and Spain.

They faced initial hurdles in accessing funds and had to redirect their resources towards long-term assets instead of key areas like marketing, recruitment, and sales. Despite these challenges, the Latina entrepreneur made the bold move to expand operations to South Florida. She was determined to understand local consumer behavior and adapt her business strategies while simultaneously managing her existing businesses in Argentina and Spain.

Even though their venture in South Florida is in its early stages, they are actively building a network and forging connections to facilitate expansion and offer their services to the local community. This Latina entrepreneur candidly shared her experiences as a professional, mother, and wife, emphasizing the complexities of relocating her family to a different country to establish a business in a new market. Doing so required immense resilience, motivation, self-determination, and awareness.

Despite South Florida’s large Latino population, the diversity within the demographic presented unforeseen complexities. While they do attract many Latino clients, they must also cater to an increasing number of American clients. This necessitates a focus on bilingual services, requiring them to find managers who are proficient in both Spanish and English, which has proven to be a challenge.

The emotional toll of managing multiple businesses across different countries can be substantial, but the entrepreneur finds strength in her family’s support. She actively focuses on managing her emotions, a critical skill in handling the intricate details demanded by her businesses. She’s also learning that managing a team in South Florida differs significantly from her experiences in Argentina, viewing it as a valuable learning opportunity.

As a specialist in the conscious management of emotions, I was deeply inspired by this story. I could feel her inner strength and determination, which I’m sure helps her stay focused on balancing life’s demands.

Learning about the subtle differences in managing teams between Argentina, Spain, and Florida reaffirmed the profound impact of human emotions on our decisions and overall welfare. Leadership theories that overlook the influence of emotions are incomplete, offering only a limited understanding of leading from a purely rational viewpoint. It’s important to recognize that emotions are chemical processes that affect our organs and systems, ultimately influencing our cognitive abilities.

As a Latina entrepreneur myself, I can relate to her challenges and aspirations. When I look at myself in the mirror, I recognize the importance of daily practice, which enriches my life experience and equips me with the tools to make the best decisions in any given situation.

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Inspirational Latina Entrepreneur, Di Carter Part 2: Entrepreneurship & Values [Video]


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